October Sky Summary Essays

Henry VIIIs Reformation Essay -- Papers

Henry VIII's Reformation In 1529 Henry VIII began to change the Catholic Church in England, anyway there are various feelings regarding why he started these questionable changes. The standard view agrees that there was a tremendous hostile to administrative inclination in sixteenth century England; the degenerate church was disagreeable with the majority. Anyway the revisionist see asserts that the renewal was in reality because of legislative issues. Henry required a male beneficiary furthermore, hence required a separation. The requirements and needs of the majority were not thought about. In this article I am going to take a gander at Britain pre-reorganization and arrive at my own assessment of whether Britain was entirely need of a transformation in 1529. There were loads of hostile to catholic developments going on at the time such as the Lutheran development and furthermore Lollardry. This proposes individuals were becoming tired with the Catholic Church and along these lines looking towards different religions. The Lollards were a functioning gathering situated in Britain. Lollardy engaged the lower and white collar classes and its thought's firmly coordinated those of Luther. They precluded the presence from securing limbo, dismissed the pope and stood in opposition to war. It wished to see a decrease in chapel riches and the book of scriptures converted into English. They energized new thoughts and analysis of the congregation. Anyway it is hard to decipher exactly the amount Lollardry really impacted the renewal. It without a doubt assisted with debilitating the congregation what's more, open people groups eyes to new thoughts, yet it was likewise generally little scale and wouldn't have influenced numerous individuals. Anyway there was commonly an enemy of administrative inclination among individuals. The ministry of that time a... ...ay or another, none of the were demonstrating that the congregation expected to experience a full scale reorganization yet rather that the church expected to change itself, they were requiring a renewal from inside the congregation, they needed the ministry to develop themselves. The Catholic Church in England deniably had a few shortcomings, however for the most part individuals were content and happy with it. It wasn't the foundation in decay as it is frequently depicted yet in reality similarly as well known as it had consistently been. Individuals were content with what they knew what's more, in this way didn't care for the possibility of another congregation and religion, which is the reason there were dissents after the reconstruction. Henry VIII and his parliament without a doubt misrepresented these flaws so as to change the church for their own political needs, instead of the necessities of the normal individuals. Henry VIII's Reformation Essay - Papers Henry VIII's Reformation In 1529 Henry VIII began to change the Catholic Church in England, anyway there are various conclusions with respect to why he started these questionable changes. The conventional view agrees that there was a tremendous hostile to administrative inclination in sixteenth century England; the degenerate church was disagreeable with the majority. Anyway the revisionist see guarantees that the renewal was in reality because of governmental issues. Henry required a male beneficiary also, accordingly required a separation. The necessities and needs of the majority were not thought about. In this article I am going to take a gander at Britain pre-transformation and arrive at my own assessment of whether Britain was quite need of a reorganization in 1529. There were bunches of against catholic developments going on at the time such as the Lutheran development and furthermore Lollardry. This proposes individuals were becoming tired with the Catholic Church and in this way looking towards different religions. The Lollards were a functioning gathering situated in Britain. Lollardy spoke to the lower and working classes and its thought's firmly coordinated those of Luther. They prevented the presence from claiming limbo, dismissed the pope and took a stand in opposition to war. It wished to see a decrease in chapel riches and the book of scriptures converted into English. They supported new thoughts and analysis of the congregation. Anyway it is hard to decipher exactly the amount Lollardry really affected the reconstruction. It without a doubt assisted with debilitating the congregation furthermore, open people groups eyes to new thoughts, yet it was likewise moderately little scale and wouldn't have influenced numerous individuals. Anyway there was commonly an enemy of administrative inclination among individuals. The pastorate of that time a... ...ay or another, none of the were showing that the congregation expected to experience a full scale reorganization but instead that the church expected to change itself, they were requiring a transformation from inside the congregation, they needed the pastorate to develop themselves. The Catholic Church in England deniably had a few shortcomings, yet for the most part individuals were content and happy with it. It wasn't the organization in decrease as it is frequently depicted yet in reality similarly as well known as it had consistently been. Individuals were content with what they knew furthermore, in this way didn't care for the possibility of another congregation and religion, which is the reason there were dissents after the transformation. Henry VIII and his parliament without a doubt misrepresented these deficiencies so as to change the church for their own political needs, as opposed to the requirements of the common individuals.

Psychoanalytic Theory of Phobias

Psychoanalytic Theory of Phobias Phobias Causes Print Psychoanalytic Theory of Phobias By Lisa Fritscher Lisa Fritscher is a freelance writer and editor with a deep interest in phobias and other mental health topics. Learn about our editorial policy Lisa Fritscher Updated on February 21, 2020 Caiaimage / Getty Images More in Phobias Causes Symptoms and Diagnosis Treatment Types Sigmund Freud is the father of psychoanalysis  and is sometimes considered the father of modern psychology. His ideas and concepts attempted to explain the dynamics of the unconscious mind. According to Freud’s structural theory, the mind consists of three parts: the id, ego, and superego.?? What Is a Phobia? A phobia is an overwhelming and unreasonable fear of an object or situation that poses little real danger but provokes anxiety and avoidance. Unlike the brief anxiety most people feel when they give a speech or take a test, a phobia is long-lasting, causes intense physical and psychological reactions, and can affect your ability to function normally at work or in social settings.?? Several types of phobias exist. Some people fear large, open spaces. Others are unable to tolerate certain social situations. And still, others have a specific phobia, such as a fear of snakes, bees, elevators or flying. Not all phobias need treatment. But if a phobia affects your daily life, several therapies are available that can help you overcome your fearsâ€"often permanently.?? Parts of the Mind The id is the primal portion of the mind. It is inherently self-centered and is the basis of emotions. The superego is the highest level of conscience, passing value judgments and introducing such higher-order feelings as guilt. The ego is the rational mind, which acts as a gatekeeper and moderator between the id and the superego.?? The ego is also the conscious, waking mind. Therefore, it is the responsibility of the ego to moderate behavior in ways that are consistent with societal expectations and norms. If the id is allowed to make decisions unchecked, then the ego is attacked by the superego. On the other hand, if the superego is given free rein, then the id will feel attacked and will lash out.?? Conflict Resolution The ego attempts to modulate these conflicting goals by using a number of coping mechanisms. Repression and sublimation are two of the most common. In repression, the ego attempts to “forget” that the conflict exists. Hypnotists that claim to bring forward repressed memories base their work on the Freudian theory of repression.?? In sublimation, the ego attempts to rechannel an unacceptable drive into a more socially useful outlet. This technique is demonstrated in a humorous way in the character of Orin Scrivello, the sadistic dentist in the film Little Shop of Horrors.?? Theory of Phobias The psychoanalytic theory of phobias is based largely on the theories of repression and displacement. It is believed that phobias are the product of unresolved conflicts between the id and the superego.?? Psychoanalysts generally believe that the conflict originated in childhood, and was either repressed or displaced onto the feared object. The object of the phobia is not the original source of the anxiety.?? Treatment Psychoanalytic treatment involves exploring the organization of the personality and reorganizing it in a way that addresses deep conflicts and defenses. According to the principles of psychoanalysis, curing the phobia is only possible by rooting out and solving the original conflict.?? Psychoanalysis is the form of therapy often seen in old movies. The client generally lies on a couch with the psychoanalyst seated near his or her head. The psychoanalyst does not inject his or her own opinions  but allows the client to transfer feelings onto the analyst. Psychoanalysis is not as popular today as it was a few decades ago, but is still a treatment used to address deep-seated personality issues. The process is generally lengthy, often lasting for many years. It also tends to be expensive, as analysts must undergo extensive training after their regular psychiatry or psychology training is complete.

Analyzing Different Genres From Primary And Secondary...

In this 101 university writing program, UWP. We had different assignments about finding different genres. Each assignment has it is different way of figuring out the genre. In this class we wrote a cover letter/ personal statement, effective emails for three professionals, presentation, literature review, formal report project, and genre analysis. Also, we had reading assignments. Each of these assignments gave us a better understanding of how to figure out the pattern of the genre. One of the most challenge paper I did was the formal report project. It was very large report analyzing different genres from primary and secondary researches. The challenge in this report was finding the primary research which was lifestyle blogs. Moreover, figuring out the different conventions and moves were used in these blogs. I had to compare between different blogs and find the pattern the authors used in creating their blogs. The problem was in each blog the author used different conventions and m oves, so the hard part was figuring out the most common conventions and moves. The conventions and moves I used with my group were consistency, telling a story, blog is a conversation and appealing. I learned from this class 101 UWP knowing the pattern of different genres. I learned how to use this feature and apply it in my writing style. This class gave me the opportunity now just know how to do scientific research, but also writing a cover letter and effective emails. I was wondering all theShow MoreRelatedWritten Sources13656 Words   |  55 Pages(Through surveying Kautilya’s Arthashastra) BY NGUYEN THI THANH MAI Department of South Asian Studies Faculty of Oriental Studies University of Social Sciences and Humanities Vietnam National University December, 2012 Abstract Historians have used different kinds of sources to reconstruct the narratives of the past or to create a complete and accurate picture of what happened in the past on such aspects as politics, economy, society, culture, religion and art. Their task is not easy and obviously,Read MoreWritten Sources13665 Words   |  55 Pages(Through surveying Kautilya’s Arthashastra) BY NGUYEN THI THANH MAI Department of South Asian Studies Faculty of Oriental Studies University of Social Sciences and Humanities Vietnam National University December, 2012 Abstract Historians have used different kinds of sources to reconstruct the narratives of the past or to create a complete and accurate picture of what happened in the past on such aspects as politics, economy, society, culture, religion and art. Their task is not easy and obviously,Read MoreIkea Global Retailer Essay17554 Words   |  71 Pagesthesis would be only based on secondary data which should be avoided in order to ensure reliability and validity. The theoretical framework for this thesis will contain the ideas and theories of researchers like E.H.Schein and R.Daft with the main focus on organizations, culture building and leadership as well as JacksonCarter with their view on semiotics. Furthermore, regarding the transmission of cultural aspects, the ideas of â€Å"The Three Faces of Leadership† from Hatch and Kostera will also beRead MoreRole of Print Media in Conflict Resolution: a Comparative Study of Daily Dawn Jang Newspapers Regarding the Issue of Lal Masjid8489 Word s   |  34 PagesThe study applied a social sciences methodology using content analysis technique to analyze the data. The study generates a substantial body of initial information about the role of print media in inter-state conflicts. A total of 302 news stories from the front and back page and 32 editorials and editorial notes of two publications were analyzed across a period of 8 months( Jan2007 to Aug2007) . The exercise comprised of quantitative analysis of news stories to analyze the treatment of conflictsRead MoreCsr Communication in the Pharma Industry35538 Words   |  143 Pagesstrategy and communication. Design/Methodology/Approach: Given the objectives and nature of the research, this investigation is guided by a hermeneutics scientific paradigm. Approached from a critic-interpretative perspective, the first part of this study proposes a theoretical framework, grounded on theories from experts in the fields of corporate communication and Corporate Social Responsibili ty (CSR). After a theoretical analysis of the pharmaceutical industry, the research includes the developmentRead MoreMarketing Management130471 Words   |  522 PagesExercises 7. References 1. INTRODUCTION: The apex body in United States of America for the Marketing functions, American Marketing Association (AMA) defines marketing as â€Å"Marketing consists of those activities involved in the flow of goods and services from the point of production to the point of consumption. The AMA has since amended its definition to read as: â€Å"Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managingRead MoreContemporary Issues in Management Accounting211377 Words   |  846 Pagesthe accounting literature, taking forward the British tradition of economic theorizing in financial accounting as well as being a constant source of creative thinking in the management accounting field. Michael has also contri buted in a number of different institutional arenas: the academic, of course, but also those of the profession and the wider public sphere. Ever helpful to regulators, the senior civil service, and international agencies, Michael Bromwich is respected for the ways in which he

What Is The Significance Of World War 2 Outline - 973 Words

A Adolf Hitler(Captain America’s Support): The Chancellor of Germany and the leader of the Nazi party during World War II. Took office in 1933 until his death in 1945. The Allied Powers(Pearl Harbor): The name given to the alliance of Great Britain, France, China, The Soviet Union, and The United States during World War II who fought against The Axis Powers. Anti-Semitic(Captain America’s Support): The hostility or prejudice of Jewish People. Atomic Bomb(Atomic Bomb): A bomb that gets its mass destruction ability from splitting atoms. Attorney General(JFK): The head of the US Department of Justice. Auschwitz (Holocaust): A Nazi concentration camp located in Poland. The Axis Powers(Pearl Harbor): The name given to the alliance of†¦show more content†¦C Civil Disobedience (JFK): The refusal to comply with certain laws or to pay taxes and fines as a peaceful form of political protest. Civil Rights Act of 1964 (JFK): Proposed by President John F. Kennedy and then passed by President Lyndon B. Johnson after Kennedy’s death. Further made racial segregation in public places illegal; also banned employment discrimination of race, color, religion, sex, or national origin. The Cold War(Tensions Abroad): The state of hostility between two countries that is short of warfare between The Soviet Union and The United States. Began in 1945 and ended in 1990 following the Fall of The Berlin Wall. Communism(Tensions Abroad): A system of social organization in which all economic and social activity is controlled by a totalitarian state dominated by a single and self-perpetuating political party. Cuban Missile Crisis(Korea and Cuba): The conflict between The United States and The Soviet Union about missile bases on Cuba. This is the peak of conflict in The Cold War. D D-Day(World After War): On June 6th, 1944 this was the day when Allied forces invaded France by landing on the beaches of Normandy. This was a big turning point in the war where the Allied forces began to push Germany back. Democracy(Tensions Abroad): Government by the people; a form of government in which the supreme power is vested inShow MoreRelatedKinds of Outline1155 Words   |  5 Pages1. What is an OUTLINE? An  outline  is an organizational tool used by writers to gather thoughts so that they can be clearly laid out in an essay or book. Many writers feel that creating an  outline  is the key to effective writing, and it certainly makes the writing process more efficient and focused. By creating an  outline  for a piece of writing, the author ensures that all the pieces of the puzzle are presented in a logical, clear order, and that they flow well, drawing the reader to a logical conclusionRead MoreThe Conflict Over The Enola Gay Exhibit1415 Words   |  6 Pagesto the human experience. Heritage, on the other hand, can be viewed as the pieces of the past we, as humans, hold dear and place significance in. Each of these viewpoints are used to tell stories or narratives. The goals of these narratives are often very different from each other, whether it be to make money telling a story, providing correct information to the world, to promote a political agenda, etc. The purpose of these stories are often derived from the viewpoints taken, in this case heritageRead MoreAnalysis Of David Rapoport s Theory Of The Waves Of Terrorism1744 Words   |  7 PagesWhat is the significance of 9/11? This essay will argue that the events of 9/11 and the Bush led war on terror that followed, are extremely significant as they have created a new pattern for the understanding of world politics. Within this new pattern, the twenty-first century has experienced a divide between western powers and their allies, and some Middle-Eastern states. The events of 9/11 directly threatened the U.S. supremacy, marking the first significant terrorist attack on U.S. soil. As wellRead MoreThe Harlem Renaissance1586 Words   |  7 Pages Fall 1999 OUTLINE I. INTRODUCTION II. RACIAL CLIMATE AFTER WORLD WAR I III. POLITICAL LEADERS EMERGING IN HARLEM IV. HARLEM AS THE BLACK METROPOLIS V. THE ARTS OF HARLEM VI. WHITE AMERICAS ROLE IN THE RENAISSANCE VII. REFLECTIONS ON THE HARLEM RENAISSANCES HISTORICALRead MoreNationalism : Nationalism And Nationalism1224 Words   |  5 Pages WHAT IS NATIONALISM The word country was utilized before 1800 in Europe to allude to the occupants of a nation and in addition to aggregate personalities that could incorporate shared history, law, dialect, political rights, religion and customs. Nationalism is a scope of political, social, and financial frameworks described by advancing the interests of a specific country, especially with the point of picking up and keeping up self-administration, or full power, over the gathering s countryRead MoreThe Development of Attachment Essay1435 Words   |  6 PagesThe Development of Attachment 1. Outline the development of attachment According to Shaffer, the development of attachment can be divided into four main phases. Other researchers have then added two additional stages to this original theory.  · Pre Attachment Phase – from birth to 3 months. From 6 weeks the baby develops an attraction to other humans, especially adults in preference to other objects. This can be illustrated through social behavioursRead MoreBeginning Of The Document Content.. In Previous High School1449 Words   |  6 Pageshigh school English classes, I followed the same structured outline for every essay I wrote. A three-point thesis and one sentence of support following your evidence were the main ideas taught in the goal for me to pass my AP Language and Literature exams.These timed essays only allowed me to briefly address the argument I presented in the paper, which is no comparison to the level of writing expected of me now. Although the ideas on what I would write about came easy to me, I always struggled withRead MoreThe Seven Year s War Impacted Colonial Development1681 Words   |  7 PagesThe Seven Year’s War impacted colonial development in Canada as the British gained control of majority of Canada’s land and had dominant power due to their victory against the French colonies. As a result of the war and the Treaty, it ended French political and cultural influence in Can ada. It also had influenced colonial development as people were to abide the laws and constitutions were developed by British with Queen of England being the head of state. Further, Aboriginal people were excludedRead MoreThe Seven Years War Impacted Colonial Development1678 Words   |  7 PagesThe Seven Year’s War impacted colonial development in Canada as the British gained control of the majority of Canada’s land and had dominant power due to their victory against the French colonies. As a result of the war and the Treaty, it ended French political and cultural influence in Canada. It also had influenced colonial development as people were to abide the laws and constitutions developed by British with British Crown being the head of state. Further, Aboriginal people were excluded fromRead MoreOutline Of A Comparative Essay1111 Words   |  5 PagesSkylar Windholz English 12 Period 5 Outline for Comparative Essay Topic Sentence #1: The novels are seen as a warning sign for future generations about the consequences of technology, science, and uncontrolled power. Topic sentence: 1984 focuses on the uncontrolled power of the state. â€Å"In the end the party would announce that two and two make five, and you would have to believe it† (page 80). The party was absolute to the point that anything they said and did would eventually become true. â€Å"This

Hydrogen Fuel Cell Research Paper Free Essays

An arising problem in today’s world is the destruction of the ozone layer because of the emissions and harmful gases that vehicles are giving off. Forget ethanol or biodiesel. The next big thing in automotive fuel may very well be hydrogen. We will write a custom essay sample on Hydrogen Fuel Cell Research Paper or any similar topic only for you Order Now Automakers rapidly are closing in on making hydrogen fuel cell vehicles an everyday fact of life, with several test models set to debut over the next few years. Hydrogen fuel cells to power vehicles are desirable, experts say, because hydrogen is a renewable fuel that can be used to create electricity to run cars. A chemical reaction between oxygen and hydrogen produces the electric power, and when pure hydrogen is used, the only emission from the tailpipe is harmless water vapor. Many people are asking, â€Å"Why fuel cells? † The gasoline engine in a conventional car is less than 20% efficient in converting the chemical energy in gasoline into power that moves the vehicle, under normal driving conditions. Hydrogen fuel cell vehicles, which use electric motors, are much more energy efficient and use 40-60 percent of membrane to the other side of the cell, the stream of negatively-charged electrons follows an external circuit to the cathode. You can read also Thin Film Solar Cell This flow of electrons is electricity that can be used to do work, such as power a motor. On the other side of the cell, oxygen gas, typically drawn from the outside air, flows through channels to the cathode. When the electrons return from doing work, they react with oxygen and the hydrogen protons (which have moved through the membrane) at the cathode to form water. This union is an exothermic reaction, generating heat that can be used outside the fuel cell. The future of hydrogen fuel-cell vehicles depends on advances in four areas: the hydrogen source, the distribution infrastructure, the on-board fuel tank and the on-board fuel cell. Hydrogen must be made from carbon-free renewable sources before fuel-cell vehicles can make a dent in the climate problem. One idea is to make the hydrogen by splitting water using electricity from wind farms, or solar panels. Once the hydrogen is made, it must be distributed via special pipelines and tankers to an extensive network of hydrogen refueling stations, which have yet to be created yet. Once in the tank, fuel cell vehicles must store enough hydrogen to go several hundred kilometers between refueling stops. Liquid hydrogen requires insulated tanks at -253*C. so most companies have chosen to compress the hydrogen inside high-strength carbon fiber tanks. The purpose of the fuel cell is to convert hydrogen to electric power. The challenge is to make it light, cheap, robust and durable — yet powerful enough to run the engine, lights and air conditioning. Hydrogen fuel cells, while about twice as efficient as internal-combustion engines using gas, cost nearly 100 times as much per unit of power produced, critics note. And hydrogen is explosive. It ignites at a wider range of concentrations than natural gas and requires less energy to ignite, Michael D. Amiridis, chair of the chemical engineering department at the University of South Carolina, told the Web site and gas-electric hybrid cars advocate hybridcars. com. â€Å"It’s scary – you cannot see the flame,† Amiridis said. Still, automakers are pushing ahead. â€Å"What we can do from our side is to show that technology is mainly feasible, and we have many corporate projects in this area,† said BMW’s corporate communications manager Andreas Klugescheid. It’s North America Engineering and Emission Test Center in California, for example, has been testing two BMW Hydrogen 7 prototypes that run on both hydrogen and gasoline, using a dual-fuel engine and two separate fuel tanks. With the push of a button on its steering wheel, the Hydrogen 7 can run on either hydrogen or gasoline. It can go 125 miles on its hydrogen mode and 300 on its gasoline mode, thus limiting the possibility that its driver might be stranded, given that there’s only one hydrogen filling station in California, near Los Angeles. Along with the hydrogen fuel cells’ high efficiency (from 40-70%), the possibility of utilizing both heat and electricity from them will make a significant contribution to reducing atmospheric emissions. For example, a fuel cell operating at 60% efficiency would emit 35-60% less CO2 at the fossil fuel stage and 80% less from hydrogen. Both GM and Honda are hoping to bypass concerns about the lack and cost of developing hydrogen filling stations by creating home hydrogen refueling devices that would allow cars to be refilled overnight in garages. Much of the push for hydrogen fuel-cell vehicles is aimed at putting the public at ease through demonstration models and projects Energy sources of the future will have to be cleaner and more efficient than current sources – fuel cells fulfill these requirements. Several challenges remain before we will see wide-spread commercialization, mainly because of restrictions with size, cost, reliability and safety, but an environmentally-friendly source of power is definitely on its way. How to cite Hydrogen Fuel Cell Research Paper, Essays

Targeting strategy free essay sample

Eco friendly fashion used to be a niche sector in Singapore, as consumers now have raising concerns over the environment hence it has attracted more consumers to be more eco friendly. Hence, this sector has emerged from the sidelines gradually.The target market selected for this new launch will be upper social class aged between 25-35 years old working executives who have high sense of fashion and yet looking into sustainable apparels. There are a total 5.7 million population in Singapore, out of it, 10% of the population who belong to this age group (Department of Statistics Singapore, 2017) are working executives and 49% of this age group population are earning a median salary of $5000 monthly. To reach out to 270,000 working executives of age between 25 to 35 years old, the company had planned a 6-month campaign. Customers in this age group populations are most likely to access social media sites such as Facebook, Instagram and Youtube very frequently, and very likely they will be searching for the products they have keen interest in (Digital, 2011). We will write a custom essay sample on Targeting strategy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 3.3 Target Audience ProfileDemographic SegmentationThe benefits of demographic segmentation is customer retention and loyalty. When an organization spends time focusing on its customers and their wants and needs, customers will typically come back for repeat business.The demographic segmentation approach for this will be targeting the middle to upper class working executives aged range between 25 to 35 years old. The target audience for this age group is around 10% of the population in Singapore. And, this population will be the more eco-conscious and aware of how their lifestyles can impact the natural environment. Figure 1 shows the total population and the segmented target age group between 25 to 35 years old male and female working executives.Income level segmentationAs Threads for Thought will be marketed under RAOULs branding and it has a luxury branding image, hence the new launched Eco-friendly apparels targeted customers will be of high income level range from $5000 onwards. Lifestyles and income level does affect a person expenditure. Other factors like, brand reputation, social class and personal factors. Figure 2 classifies the employment status and income level. 49% of the population earns a monthly median income of $5000 come to 49%. This is a good figure for a target market. For luxury brands is important to subdivide their customers into the likely hood to buy again or one time off customers. Knowing who the big spenders and repeat buyers are allows the company to cultivate relationships with those customers.4.0 Positioning strategyIn Singapore context, eco friendly apparels is still a relatively new concept. Currently there are not many fashion retailers providing formal wear made of organic materials. By being the first to introduce, RAOUL could gain to attract a greater awareness. Thus, this would help RAOUL in attracting a larger number of potential consumers from the identified target segment.RAOUL is a luxury high end fashion brand that features contemporary fashion and superior quality which uses organic colorants for dying their fabrics and delicate fabrics which are luxurious and high comfort level. And now with the new collaborations with Threads for Thought to bring in Eco Friendly apparels will bring in more attention to its customers. Threads for Thought has a full range of sustainable apparels from casual wear to active sportswear on the other hand, RAOUL as a luxury brand carries classy high end formal fashion and executive wear. With a complete range of apparels from contemporary fashion to special occasion wear to activewear with an additional choice of choosing eco friendly fabrics, RAOUL will differentiate itself from other competitors.4.1 Perceptual MapBased on the perceptual map, we can see that RAOUL is the only brand in high end Eco Friend ly category. Brand reputation is one of the important factor to consider when purchasing high end products. It is being known as a stylish, innovative fashion brand offering high quality accessible luxury products to their consumers.

Free Essays on The First President

First President George Washington George Washington was born in Westmoreland County, VA, on February 11, 1731. Washington’s family made a living by farming, land buying, trading, milling, and in the iron industry. George had ten brothers and sisters, four of which were his half siblings. George’s mother, Mary Ball, was Augustine’s second wife whom he had six of the ten children with. Little is known about George’s childhood, other than that he received little formal education. At a young age he showed a great skill in mathematics and soon got into surveying land. At the young age of 16 George secured a commission as surveyor of Culpepper County. In 1752, at the age of 21, George inherited Mt. Vernon from his brother Lawrence. In the early 1750’s both Britain and France wanted to occupy the upper Ohio valley area. The governor of Virginia, Robert Dinwiddie, sent Washington with an expeditionary force to guard an intended British fort at the forks of the Ohio River. While enroute Washington learned that the French had taken the fort, so George advanced to within 50 miles of the now French fort and erected Fort Necessity. On May 28, 1754 Washington ambushed a small French detachment, they killed ten men to include the commander, Joseph Coulon de Villiers. This incident started the French and Indian War. The French claimed that the detachment was on a peaceful mission, Washington thought it was spying. Washington returned to Fort Necessity, which a large French force attacked on 3 July. Washington and his men were only able to hold Page 2 out for one ... Free Essays on The First President Free Essays on The First President First President George Washington George Washington was born in Westmoreland County, VA, on February 11, 1731. Washington’s family made a living by farming, land buying, trading, milling, and in the iron industry. George had ten brothers and sisters, four of which were his half siblings. George’s mother, Mary Ball, was Augustine’s second wife whom he had six of the ten children with. Little is known about George’s childhood, other than that he received little formal education. At a young age he showed a great skill in mathematics and soon got into surveying land. At the young age of 16 George secured a commission as surveyor of Culpepper County. In 1752, at the age of 21, George inherited Mt. Vernon from his brother Lawrence. In the early 1750’s both Britain and France wanted to occupy the upper Ohio valley area. The governor of Virginia, Robert Dinwiddie, sent Washington with an expeditionary force to guard an intended British fort at the forks of the Ohio River. While enroute Washington learned that the French had taken the fort, so George advanced to within 50 miles of the now French fort and erected Fort Necessity. On May 28, 1754 Washington ambushed a small French detachment, they killed ten men to include the commander, Joseph Coulon de Villiers. This incident started the French and Indian War. The French claimed that the detachment was on a peaceful mission, Washington thought it was spying. Washington returned to Fort Necessity, which a large French force attacked on 3 July. Washington and his men were only able to hold Page 2 out for one ...

The Life and Accomplishments of Marcus Aurelius

The Life and Accomplishments of Marcus Aurelius Marcus Aurelius (r. A.D. 161-180) was a Stoic philosopher and one of the five good Roman emperors (r. A.D. 161-180). He was born on April 26, A.D. 121, according to DIR Marcus Aurelius, or perhaps April 6 or 21. He died on March 17, 180. His Stoic philosophical writings are known as the Meditations of Marcus Aurelius, which were written in Greek. He was succeeded by his son the infamous Roman emperor Commodus. It was during the reign of Marcus Aurelius that the Marcomannic War broke out at the northern frontier of the empire. It was also the time of the important physician Galen who wrote about a particularly virulent pandemic that was given Marcus Aurelius family name. Quick Facts Name at birth: Marcus Annius VerusName as emperor: Caesar Marcus Aurelius Antoninus AugustusDates: April 26, 121 - March 17, 180Parents: Annius Verus and Domitia Lucilla;Adoptive father: (Emperor) Antoninus PiusWife: Faustina, daughter of Hadrian; 13 children, including Commodus Family History and Background Marcus Aurelius, originally Marcus Annius Verus, was the son of the Spanish Annius Verus, who had received patrician rank from Emperor Vespasian, and Domitia Calvilla or Lucilla. Marcus father died when he was three months old, at which time his grandfather adopted him. Later, Titus Antoninus Pius adopted Marcus Aurelius at the age of 17 or 18 as part of an agreement he had made with Emperor Hadrian promoting Antoninus Pius to the status of heir. Career The Augustan History says that it was when Marcus was adopted as heir that he was first called Aurelius instead of Annius. Antoninus Pius made Marcus consul and caesar in A.D. 139. In 145, Aurelius married his sister by adoption, Faustina, daughter of Pius. After they had a daughter, he was granted tribunician power and imperium outside Rome. When Antoninus Pius died in 161, the Senate awarded the imperial power to Marcus Aurelius; however, Marcus Aurelius gave joint power to his brother (by adoption) and called him Lucius Aurelius Verus Commodus. The two co-ruling brothers are referred to as Antonines as in the Antonine plague of 165–180. Marcus Aurelius ruled from A.D. 161-180. Imperial Hotspots SyriaArmenia (Marcus Aurelius took the name Armeniacus)Parthia (took the name Parthicus)Chatti (took the name Germanicus by 172 since the name appears in inscriptions then [Cassius Dio])BritonsMarcomanni (when Aurelius defeated them and freed the Pannonian provinces, he and his son Commodus celebrated a triumph) Plague As Marcus Aurelius was preparing for the Marcommanic War (along the Danube, between Germanic tribes and Rome), a plague broke out killing thousands. The Antonini (Marcus Aurelius and his co-emperor/brother-by adoption) helped with burials expenses. Marcus Aurelius also aided the Romans in time of famine and so is thought of as a particularly benevolent rule. Death Marcus Aurelius died in March 180. Before his funeral, he had been declared a god. When his wife, Faustina, had died in 176, Marcus Aurelius asked the Senate to deify her and built her a temple. The gossipy Augustan History says that Faustina had not been a chaste wife and that it was considered a stain on Marcus Aurelius reputation that he promoted her lovers. Marcus Aurelius ashes were put in Hadrians mausoleum. Marcus Aurelius was succeeded by his biological heir, in contradistinction to the previous four good emperors. Marcus Aurelius son was Commodus. The Column of Marcus Aurelius The Column of Marcus Aurelius had a spiral staircase leading to a top from which one could view the Antonine funerary monuments in the Campus Martius. Marcus Aurelius German and Sarmatian campaigns were shown in relief sculptures spiraling up the 100-Roman-foot column. 'The Meditations' Between 170 and 180, Marcus Aurelians wrote 12 books of generally pithy observations from what is considered a Stoic perspective while emperor, in Greek. These are known as his Meditations. Source â€Å"Marcus Aurelius Antoninus - 1911 Encyclopedia Britannica - Bible Encyclopedia.†Ã‚  StudyLight.org, www.studylight.org/encyclopedias/bri/m/marcus-aurelius-antoninus.html.

Electronic medical record implementation in correctional facilities Assignment

Electronic medical record implementation in correctional facilities - Assignment Example A carefully designed and well managed continuous monitoring program may effectively transform an otherwise static electronic medical records technology. Monitoring also helps in determining emerging risks and barriers during the implementation process. This offers fundamental information to the relevant change managers and the corrective facility officials to identify risks, take mitigations actions, and make credible decisions with regard to the operation of the electronic medical records. While implementing electronic health records in correctional facilities, two main methods will be employed to monitor the change process. These are the issue log monitoring and surveys. Issue log monitoring One approach to monitor the implementation of electronic health record is to employ the issue log or to make an extra log for concerns. Concerns in the case of electronic health records refer to the matters that are not directly actionable or solvable. Taking that the staff and the implementing teal are meticulous in reporting record keeping and information technology related matters, the frequency and severity of issues may signal an emerging problems. This is especially so when sudden increases in a certain concern are observed in a single area. If the management or the change facilitator compares the issues arising or issues log with the risk register that identifies risks associated with electronic records change, certain aspects in the issues log will stand out and may be construed as increasing risks potential. This calls for a contingency plan to be instituted to deal with the problem that may arise (Schwalbe, 2006). Surveys Surveys in form of questions to monitor fundamental elements of electronic health records offer a structured manner to monitoring organizational change risks. In this manner; the change implementation team makes a assessment premeditated to draw out feedback from the organization and the staff on their perception of the project. Survey also hel ps to identify the organizational change factors that may contribute to the success or failure of the implementation effort. By carrying out surveys and assessment at various intervals and comparing results from assessment to assessment, the implementing team can swiftly establish areas that necessitate more consideration and intercession. While making and conducting an assessment, it is essential to represent extra time and cost to the electronic records technology, various benefits needs to be considered. One benefit is that gathering time and cost information forces regular and system review of the project as it is perceived by the impacted employees and patients. As the analysis is employed from time to time, it can be enhanced and reused (Schwalbe, 2006). Additionally, the analysis can speedily gather feedback from a large part of the organization, enhancing the visibility of the electronic records implementation project and minimizing unexpected or unwarranted reactions. The r elationship between the organization’s related processes, systems, and personal or professional roles and their affect on EHR The provision of electronic health records in correctional facilities is an increasingly involving exercise. Complexities arise due to the complexities of correctional facility services and systems, as well as the various processes and relationships. Electronic health r

Industry Analysis and Outlook Essay Example | Topics and Well Written Essays - 1000 words

Industry Analysis and Outlook - Essay Example Recently, with the advent of globalization and information technology, the e-commerce market has swelled exponentially. Online retail sales are growing 30% annually. The basic reasons for this growth are: convenience, information sharing, and personalization. Other historical facts which confirm the growth of this sort of market place are: Euromonitor reported that India will be Asia’s fastest growing market for online travel retail by 2010. Moreover the consumer e-commerce market in India is estimated to cross 90 billion by 2011. So after considering these facts and figures the industry outlook is looking very optimistic. These figures should encourage business to setup online channels to reach their customers. However, some caution is also required when going online. The biggest worry for businesses that went online was the harm this step caused to their relationship with their existing retailers and whole sellers. But a counter strategy is worth developing, and businesses c annot ignore the potential market that can be tapped through the internet. Critical needs of perceived market: Mail Attire is aiming to address the needs of those set of individuals who are office going, and therefore are time starved to concentrate on their office wear. Since they do not have time to lookout for comfortable and stylish office wear, they end up wearing out of fashion and uncomfortable clothes. Here, the company come in; the product offering will address customers need for comfort and look stylish in front of their peers. After thorough research in office wear category, the company has finally reached the conclusion that the comfort problem can be eliminated through precise fitting and measuring of outfit, while the need to look stylish can be satisfied through offering quality fabric. Therefore, the company will work along these dimensions and try to satisfy all our customers. Business Model: Since, the company is committed in providing the customers with comfort an d style, and that too without wasting their time. The company is therefore having a brick and mortar business model. To get the accurate body measurements of the customer they would be invited to the company store, where the expert tailor will personally take the body measurements and feed them into the online customer database. Well, after this procedure customers would not have to come back again to the store for body measurements unless they experience a change in the body mass. Having done this, the customer can return home and through the customer-oriented website place an order of his liking and budget, whenever he feel free. In the diversified and highly selective fabric portfolio of the company, customers will find fashionable and comfortable material. After customers have placed an order, the company will take seven working days to deliver the order. Identifying the target market: Initially the company will be targeting the audience of Pittsburgh, Pennsylvania: U.S Census B ureau Figures 2010 Population of Pittsburgh (city), Pennsylvania 305,704 Bachelor's degree or higher, % of persons 33.80% Targeted Working Class 103327.952 This targeted working class will form the probable clientele. General profile of targeted clients: The potential Clients are educated,

Essays on The Love Song of J. Alfred Prufrock:Tthe Missing Female :: Love Song J. Alfred Prufrock

The Missing Female in The Love Song of J. Alfred Prufrock For Eliot, poetic representation of a powerful female presence created difficulty in embodying the male. In order to do so, Eliot avoids envisioning the female, indeed, avoids attaching gender to bodies.   We can see this process clearly in "The Love Song of J. Prufrock." The poem circles around not only an unarticulated question, as all readers agree, but also an unenvisioned center, the "one" whom Prufrock addresses. The poem never visualizes the woman with whom Prufrock imagines an encounter except in fragments and in plurals -- eyes, arms, skirts - synecdoches we might well imagine as fetishistic replacements. But even these synecdochic replacements are not clearly engendered. The braceleted arms and the skirts are specifically feminine, but the faces, the hands, the voices, the eyes are not. As if to displace the central human object it does not visualize, the poem projects images of the body onto the landscape (the sky, the streets, the fog), but these images, for all their m arked intimation of sexuality, also avoid the designation of gender (the muttering retreats of restless nights, the fog that rubs, licks, and lingers). The most visually precise images in the poem are those of Prufrock himself, a Prufrock carefully composed – "My morning coat, my collar mounting firmly to the chin, / My necktie rich and modest, but asserted by a simple pin" -- only to be decomposed by the watching eyes of another into thin arms and legs, a balding head brought in upon a platter. Moreover, the images associated with Prufrock are themselves, as Pinkney observes, terrifyingly unstable, attributes constituting the identity of the subject at one moment only to be wielded by the objective the next, like the pin that centers his necktie and then pinions him to the wall or the arms that metamorphose into Prufrock's claws. The poem, in these

Education and the Role of Philosophy

Education and, the Role of Philosophy In The Journey through American Education â€Å"Curriculum as a field of study has been characterized as elusive, fragmentary and confusing† (Ornstein and Hunkins, 2009, p. 1). According to Wikipedia, education is any act or experience that has a formative effect on the mind, character, or physical ability of an individual and is the process by which society deliberately transmits its accumulated knowledge, skills and values from one generation to another.This report will journey through the history of education, its philosophies and the philosophers that helped shape and design it. Originally American schools were defined by religion. The foundation of education was based on religious study. The schools meaning in 1620 was to build a republic of God-fearing citizens. Women taught children to read the bible and to write the scriptures while the men and older boys were out in the fields working.With the women as nurturers teaching themselve s to read and write and then assuming that responsibility to nurture their children’s moral through the teachings of the scriptures led to the establishment of women as the backbone of American education which appears to still be the case of present times (History of American Education Primer, p. 27). In the Massachusetts Bay Colony, Protestant ideological managers sought to create a moral and God-fearing society and their goals were: 1. Honor, fear, and obey God, 2. Honor, fear, and obey the father in the home and 3. Honor, fear, and obey the government.This philosophy of the Protestants was called Calvinism which is the belief that humans are born in sin and must purge this sin as children grow into adults (p. 10). The Massachusetts Law of 1642 which called for all parents to find someone to teach their children how to read the bible, write out scriptures, follow Protestant theology, and obey the laws of the land along with The Old Deluder Satan Law of 1647 which called for all towns of 50 households or more to appoint a teacher to teach reading and writing and all towns of 100 or more households to build a school and hire a schoolmaster were the first major laws of education (P. 0). As the colonies expanded, different forms of schooling philosophy developed but the Common Schools (schools that sought to bring together white children in a common school to perpetuate the goals of the dominant white culture) were still dominated by Protestant values of a moral, God-fearing society (p. 31). Over time the teaching of children began to include, along with reading, writing and ciphering, social skills such as knowledge, etiquette, and debate. Schools began to include topics to prepare children for employment and if one’s family could afford it, college (p. 16).As time passed, education grew to include many different instructions and philosophies to where we are today. With the extra teachings came many more philosophies. These different philosophies determine with teaching style, instruction, and school curriculum that will be used to include Axiology, Behaviorism, Epistemology, Existentialism, Ontology, Perennialism, Eclectic, Pragmatism and Reconstructionism. According to Pratt and Collins (2001), effective teaching may be classified as transmission, apprenticeship, developmental, nurturing, and social reform. To start, William Kritsonis (2005, p. 1) defines philosophy as the human being’s attempt to think most speculatively, reflectively, and systematically about the universe and the relationship to that universe. He writes that philosophy has no proof and is therefore without theorems and has not questions that can be answered with yes or no. The purpose of educational philosophy is to help develop the educator’s thinking capacity (p. 91). The three branches of philosophy are Metaphysics (Ontology) which deal with ultimate reality, Epistemology which deals with the nature of knowledge and Axiology which is the study of values.The major schools of philosophy are Idealism which are certain universal absolute concepts, Realism where work is governed by various laws, known or unknown, Pragmatism which is primarily an American philosophy of scientific analysis or learning through experience, and Existentialism which believes that students should control much of what goes on (p. 92). Philosophy has many definitions and is hard to define. The word itself comes from the Greek meaning â€Å"love of wisdom† and is the belief system that a person develops concerning existence, reality in the world, truth, ethics, honesty, thought processes, aesthetics, and logic (Kritsonis, p. 8). In regards to education, philosophy is a way of examining ideas, proposals, and recommendations for learning and how best to use them in the educational setting and it is therefore, the application of ideas or idea systems to educational problems (p. 97). Educators study philosophy to help them attain a better unde rstanding of the best way to success. Educators use philosophy for the roles in which philosophy stands for which includes: to suggest alternative methods of thinking, to develop sensitivity to the logic and language we use in gathering solutions to problems (p. 97).Philosophy of education is the philosophical study of the purpose, nature, process and ideals of education (Siegel, 2003). As time has progressed so has the understanding of philosophy and its importance on education. The history of philosophy and education would not be complete without its â€Å"fore fathers† so to speak and the four primary philosophies of Idealism, Realism, Pragmatism and Existentialism. Idealism was the main philosophy of the thinkers of western civilizations during the last half of the 19th century and its believers believed that external reality must be understood through the medium of the human mind (Kritsonis, p. 03). They believed that when humans came into contact with whatever existed, the human mind functions to grasp the nature of reality and what is real.The three key words of idealism are growth, imitation, and maturity and by imitating a model of behavior, one matures and grows toward an ideal that contains the perfection of virtues (p. 103). It applies to any theory that views the world as being made up of mind, spirit, or reason. They believe that to learn is to distinguish among values because some values are a matter of personal preference while others are absolute regardless of time, place, and circumstance (p. 03). Plato is a major contributor of Idealism and is considered to be the first and foremost Idealist. He believed that proper education comes before law and there would be no need to dictate laws to humans of good breeding, for they will find out for themselves what regulations would be needed (p. 104). He believed that good breeding developed through a sound educational system that produces reasonable humans. The impact that Idealism has on educ ation is that its’ educational philosophy focus on who should be responsible for education, who should be taught, and what should be the curriculum (p. 109).To the Idealist, education is to assist in the development of the mind and self of the pupil and help in attaining the good life of the spirit. The curriculum must be based on the idea of the spiritual nature of humans and must draw on both sources of truth and right opinion for its subject matter. Its prime purpose is to teach student to think and to teach skills that develop conceptual ability (p. 109). The philosophy of Realism involves the act of truth being determined scientifically. It is based on absolute truth. It proclaims that objects of perception are objects and contain real existence outside the mind (Kritsonis, p. 12). Aristotle was a major contributor of Realism and he believed that a proper study of matter could lead to better and more distinct ideas. He felt that education was designed to preserve the sta bility of the state, to create good citizenship, and to prevent revolutions (p. 115). The impact Realism had on education was to present material to students so they could become acquainted with the subject matter as a pre-established block of material and the idea that successful learning consists of understanding that material (p. 118). The philosophy of Pragmatism is the result of action.Pragmatists believe that ideas become true in order to get into satisfactory relations with other parts of experience (kritsonis, p. 121). John Dewey was a major contributor of pragmatism. He was one of the most influential of all American philosophers and educators and was actively interested in the reform of education (p. 122). His philosophy of education emphasized many things including experiences, experimentation, and freedom. He believed the learner must interact with that which is learned if a productive educational experience was to be achieved (p. 122).Other pragmatic philosophers were J ean-Jacques Rousseau and Charles Darwin. The impact that pragmatism had on education is that the child’s own instincts and powers provide the material and starting point of all education and the educator’s knowledge of social conditions is necessary to interpret the child’s powers. The philosophy of Existentialism is a revolt against other traditional philosophies. Others attempt to grasp the ultimate nature of the world in abstract systems of thought; existentialists consider what it is like to be an individual human being living in the world (Kritsonis, p. 125).It is concerned with an individual’s willingness truly to commit to something with intensity (p. 127). A major contributor to Existentialism was Soren Kierkegaard who believed that a human’s essential self is developed in three stages: Aesthetic stage, ethical stage, and religious stage. He believed that individuals are confronted with choices in life that they alone can make and for which they must accept complete and full responsibility (p. 127). Existentialism impact on education was to stress unique experiences in the affective and what a student hears in class is more impressive than what the teachers say.The Philosophy of education in the United States has undergone a series of internal struggles over the past 25 years. Some of the struggle with philosophy in these modern times has been the issue of the curriculum of multicultural education. The multicultural movement defines the main purpose of curriculum as social improvement, particularly as it relates to peoples who have been marginalized on the bias of race, ethnicity, language, social class and other identities (English Teaching, page 122).Over time and through history philosophers have had to be adaptable to change and that change in American included a multicultural movement. This movement includes the philosophy of Reconstructionism which involves the attitude toward change and encourages individuals t o try to make life better which ultimately means every individual in all cultures (National Outlook, 2006). Philosophers of the future will have to find a way to inculcate mulitculturism into their ideas (Educational Administration Quarterly 1998, p. 236).Multiculturalism is described as focusing on how gender, race, sexual orientation, and class differences are inscribed in political and cultural practices (Community College Journal of Research and Practice, 2000). â€Å"Our schools are, in a sense, factories in which the raw products (children) are to be shaped and fashioned into products to meet the various demands of life. The specifications for manufacturing come from the demands of twentieth-century civilization and it is the business of the school to build its pupils according to the specifications laid down† (English Teaching, p. 25). We build our curriculum based off of past philosophers because of the beliefs our present curriculum decision makers may possess. Philo sophy is concerned with questions about the analysis of concepts and with questions about the grounds of knowledge, belief, actions and activities. The philosophy of education is then occupied with the analysis of such educational concepts as teaching, child-centeredness, inculcation of belief and curriculum.The main point of contrast between philosophy and education is the role of value judgments; values and ideals are embodied and expressed in the purposes of imparting knowledge, skills and attitudes (Scandinavian Journal of Educational Research, 2001). In conclusion, the question remains unanswered, â€Å"Are our schools headed in the right direction with its curriculum? † From past philosophers to present we have had a continuous confusion take place which continues to make curriculum hard to define.References Adult Education Quarterly (1977). The Concept of Educational Need: An Analysis of Selected Literature. 16-127 American Education Through the Civil War (Chapter 2). Community College Journal of Research and Practice (2000). Student Experiences With Multicultural and Diversity Education. 531-546 English Teaching: Practice and Critique (2004). Critical Multicultural Curriculum and the Standards Movement. 122-138 Kritsonis, W (2005). Philosophies of Schooling. 82-159 Scandinavian Journal of Educational Research (2001). Some Notes on the Relevance of Philosophy to Education. 341-351 Siegel, H. (1988). Educating Reason: Rationality, Critical Thinking, and Education. 369-382 http://en. wikepedia. org

Corporate Social Responsibility And Its Impact On Society

Critical Analysis There are a number of definitions of â€Å"idealism† and â€Å"realism†. Idealism is referred to behaviour or consideration based on an idea of things as they would be, or as we would like them to be, with an inclination to be unreal or imaginative. Realism on the other hand is referred to behaviour or consideration based on a formation of things as they actually are, in spite of how we want them to be, with an inclination to be practical and realistic. Corporate social responsibility has been defined in many ways; one way to define CSR is that CSR takes into consideration how companies manage their business processes to generate on the whole a positive impact on society. Stakeholders are people who are affected by a business.†¦show more content†¦Royle in his journal wants to find out whether employees have substantial rights and if they as a main stakeholder have any influence in the running of the company in one way or another. The source of the article comes from Blackwell Publishing Ltd.2005. Blackwell Publishing Ltd is one of the world’s leading privately and independently owned in print of scholarly journals and books. What this article does is it gives examples of corporate social responsibility in a specific fast-food restaurant called McDonalds. McDonalds is the world’s biggest chain of burger fast food restaurants, which serves approximately 68 million customers on a daily basis, across 119 countries worldwide Royle has placed great emphasis on both McDonalds in the USA and in Europe and tries to distinguish the differences in how it deals with their employee stakeholders. McDonald’s has joined the ever growing corporations who are trying to be or appear to be socially responsible. McDonalds has started publishing sustainability and social reports and have met with NGOs for example Amnesty International and Greenpeace. McDonalds take corporate social responsibly seriously. In r ecent times I have personally seen their recycling schemes and reuse schemes, however this would not apply to this article as this article was written in 2005. 90% of McDonald’s employees are low end crew members and this is where the focus lies. Royle argues that work at McDonalds is very